Gen Z doesn’t read instructions, they learn on TikTok.
So instead of telling them how to use Vaseline, we let TikTok do it.
We transformed Vaseline into a content hacker with the first AI + Google Lens tech Tiktok filter, that after detecting any object, leads you to a Vaseline hack already living on the platform.
There’s a Tiktok for every Vaseline hack and if not,
create your own and become an influencer.
create your own and become an influencer.
The Pub School
Art Direction
Paula Zambrano & Julian Gonzáles
Copywriting
Romina Eras & Paula Marín
Motion Design and Edition
Maria José Rey & Daniel Suárez
Art Direction
Paula Zambrano & Julian Gonzáles
Copywriting
Romina Eras & Paula Marín
Motion Design and Edition
Maria José Rey & Daniel Suárez
